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WMG Partners with Opensea to Extend Web 3 Opportunities to Artist



The world’s music and entertainment firm, Warner Music Group (WMG), has announced a partnership with Open Sea to provide a platform for select WMG artists to establish and extend their fan communities in Web3.

According to the press release dated Sept 29th, the partnership will allow WMG artists to have early access to OpenSea’s new drops products as well as enhanced discoverability, personalized narrative on unique landing pages, and OpenSea’s unmatched safety and security measures.

Additionally, this would enable the OpenSea team to provide devoted assistance and best practices, assisting WMG artists in establishing new Web3 communities and exposing current fan communities to fresh modes of interaction and creation supported by NFTs.

WMG artists would have their own unique drop page where they could host limited-edition projects, giving fans new ways to interact with music and artists.

Shiva Rajaraman, Vice President of Product at OpenSea said that NFTs are a brand-new creative platform that gives musicians and artists a way to connect with their audiences, build communities, and express themselves in many cultures and languages.

He further expressed his excitement to collaborate with a partner who recognizes the value of the Opensea technology and wants to utilize it for good and to enable artists to own their fan connections directly.   

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG added that the aim is to create a community that consists of musicians and fans coming together to enjoy the music they love.

By enabling web3 technologies and resources to create chances for artists to establish deeper participation, access, and ownership, the partnership with Opensea will aid in the facilitation of these communities.

OpenSea is the largest marketplace for NFTs and crypto collectibles.

Currently, Warner Records UK and a Web3 startup are working together to build the first collection. Warner Music has recently partnered with a number of  Web3 companies like probably nothing.The most recent effort to expand the music company’s domain knowledge was this recent partnership.


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