Tottenham Hotspur Football Club has announced the launch of its fan token, known as the SPUR, in collaboration with Socios.com. The goal of this partnership is to offer fans from all around the world exclusive access to various club-related activities, rewards, and unique experiences.
The SPUR Fan Token will serve as an additional benefit within the Club’s membership program. All One Hotspur+ Members and Season Ticket Holders who are 18 years old and above will receive five complimentary Fan Tokens. On the other hand, One Hotspur/One Hotspur Connect Members will be granted one free Fan Token. Starting from Wednesday, October 4th, these tokens will become available.
Fans will receive a voucher code via email, which can then be redeemed within the Socios.com app according to the joint statement by the Club and Chiliz. These non-transferable tokens will provide instant access to several club-related polls, predictors, quizzes, and competitions. Fans can accumulate points that unlock exciting rewards and experiences by participating in these activities.
The collaboration will also allow them to create personalized rewards for their dedicated fans. These exclusive perks may include Big Screen messages, VIP tickets, Spurs Shop vouchers, and even virtual meet-and-greets with players.
Following the initial launch, non-Members will have the opportunity to purchase Fan Tokens for an introductory price of $2 each (approximately £1.65), starting also on Wednesday, October 4th.
In addition, Socios.com will contribute to the Tottenham Hotspur Foundation’s Reignite program, which focuses on providing adult employment opportunities and promoting healthy lifestyles within the Club’s local community.
Ryan Norys, Commercial Sales Director of Tottenham Hotspur, expressed his satisfaction, stating, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences.” He highlighted the Club’s commitment to delivering value to both domestic and international fans, contributing to revenue generation to reinvest in football activities.
“The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, Chief Operating Officer of Socios.com, emphasized the platform’s mission to reward fans globally. “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences.”
She continued saying, “We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
Established in 2018, Chiliz has become a leading player in the Web3 sports and entertainment industry. With a focus on blockchain technology, Chiliz has revolutionized fan engagement and rewards through their innovative creations, such as Fan Tokens and the Socios.com app.
Socios.com has become nearly synonymous with fan tokens in the crypto industry. This rewards and engagement platform has formed collaborations with major sports organizations, including football, tennis, rugby union, and motor racing. Throughout the past four years, they have consistently enhanced the benefits for Fan Token holders, attracting millions of fans from over 165 countries who connect with their beloved clubs and receive rewards in return. One of its recent achievements was in March this year, when it in a bid to deepen its toes obtained a virtual asset provider registration in Spain.
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