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Chiliz and Atlético de Madrid expand partnership with Fan Token integration



Chiliz and Atlético de Madrid expand partnership with Fan Token integration.

Spanish football powerhouse Atlético de Madrid has announced an expanded partnership with Chiliz, a leading blockchain provider for sports. This move aims to further strengthen the club’s Fan Token and improve fan engagement through an integration with the Atlético de Madrid app.

The expanded partnership, facilitated by Chiliz’s platform, promises a wider range of benefits and rewards for Atlético de Madrid Fan Token holders. Crucially, fans will now be able to access exclusive opportunities directly through the club’s official app, streamlining the Fan Token experience.

This integration, powered by Chiliz partner LiveLike is a big step forward for Fan Token technology which enables fans to enjoy benefits beyond the Socios platform. A “Fan Token Experience” launches today in beta, incorporating gamified features specifically designed for Atlético de Madrid fans.

Per Chiliz, daily Fan Polls and trivia quizzes will allow fans to earn points redeemable for various club-related rewards and experiences. This system also offers fans who don’t currently hold Fan Tokens the chance to earn their first one for free.

“We want to continue improving the experience of our fans worldwide,” said Alejandro Ugarrio, Director of Atleti Lab. “this new integration with is perfectly aligned with our strategy. “We are very excited because, through our app, fans will now be able to access a very attractive proposition full of different types of benefits for them.”

This initiative not only enriches the experience for existing Fan Token holders, but also opens the door for hundreds of thousands of Atlético fans worldwide to discover the potential of Fan Tokens.

“This is a significant step in the adoption of Fan Tokens and digital assets by tier-1 sports teams,” said Alexandre Dreyfus, Founder and CEO of Chiliz and “By becoming the first club to integrate their Fan Tokens into their own native channels, Atletico are leading the way in delivering digital benefits to their fans while inaugurating a new stage in the Fan Token journey — one in which the utility will expand far beyond the Socios com app.” Dreyfus added.

Atlético de Madrid was the first Spanish club to launch a Fan Token in 2019, setting the trend for other major LaLiga clubs to follow. Since then, the Atlético de Madrid Fan Token has empowered fans across the globe to participate in club decisions and win exclusive rewards, ranging from signed merchandise to unforgettable experiences.

Chiliz has teamed up with Azuro to enhance on-chain sports prediction markets. By merging their expertise – Chiliz in fan engagement solutions and Azuro in prediction infrastructure – they aim to provide added value to users. As part of their collaboration, the two companies will introduce a joint grant program aimed at encouraging developers to utilize their combined infrastructure to create new dApps.

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