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Aptos Labs and Universal Pictures partner to redefine entertainment

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Aptos Labs, in partnership with NBC Universal, is inviting horror fans to embark on an immersive movie experience with the film, The Exorcist Believer. The partnership is meant to bring Web3 rewards and experience to fans in the digital world.

Aptos is a Layer 1 blockchain launched in October 2022, known for its innovative Move smart contract programming language developed by Meta (formerly Facebook). 

It prioritizes scalability, safety, and reliability for smart contracts, utilizing a Byzantine Fault Tolerant consensus mechanism to reduce transaction execution time and achieve high scalability. 

Aptos has evolved with its fourth iteration, Aptos BFT, offering low latency and advanced features. It’s gaining attention in the DeFi space with over 30 projects on its platform, and its theoretical throughput of 100,000 transactions per second.

Scheduled to debut on October 6, this film offers horror enthusiasts a unique chance to immerse themselves in a digital fan experience driven by the power of the Aptos blockchain.

According to Fortune, fans who buy tickets for the movie via Fandango will receive a redemption code for the digital experience. 

The tickets will give them access to collect exclusive artwork, gain access to behind-the-scenes footage, and experiment with Exorcist-themed AR filters. Additionally, participants will have the chance to win a variety of other prizes.

Web3 adoption with entertainment 

One of the vital ways that has been explored in driving the adoption of Web3 is through entertainment. Apart from Universal Pictures, other entertainment companies such as Warner Bros, Sony Music, and Netflix have ventured into the Web3 space.

Greg Reed, Vice President of Technology at Universal Pictures, shared, “In the realm of Web3, our overarching objective is to create interconnected digital experiences spanning all our platforms.”

Mo Shaikh, CEO and Co-founder of Aptos Labs expressed gratitude for partnering with exceptional collaborators to utilize Aptos, the exclusive enterprise-grade Layer 1 blockchain capable of handling the immense global engagement required to engage millions of Exorcist: Believer enthusiasts.

Read also; Hollywood studios introduce AI proposal as strike continues

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