Puma has announced that it will be launching its first NFT. This was followed by the opening of a discord community where updates will be shared on the development. The global clothing brand made this known yesterday on Twitter:
— PUMA.eth (@PUMA) August 16, 2022
This can be seen as a continuation of a message sent five days ago about an upcoming collaboration between Puma and Catblox Studios, a digital art brand. Now, the community is set with holders of a Catblox/Puma NFT guaranteed access to claim Puma Nitro tokens.
According to the Puma team, this development is part of the plans to express the “brand’s future of innovation and design”.
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Puma and Web3 exploration
In February 2022, Puma purchased the ENS, Puma.eth as a commitment to exploring blockchain technology like Nike, and Adidas, its closest competitors.
Puma has also struck a partnership with the Gutter Cat Gang NFT collection. Besides, further description of what it entails is not yet made public, the Puma.eth wallet contains a Gutter Cat #1110 NFT bought at 7.25 ETH.
According to findings from DappRadar, Puma.eth owns about 17 NFTs including the one mentioned above, a Cool Cats NFT, a Lazy Lions NFT, and a Kuddle Koala NFT.
Puma’s step into Web3 is a reflection of blockchain adoption by traditional companies, especially with NFTs. This will help brands build, connect, and manage a new kind of community.
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