Announced 7th of July, 2021, UFC calls it a ‘a historic long-term partnership that represents an evolutionary step in the branding of both companies.”
Via the arrangement between both firms, Crypto.com will become UFC’s first ever global Official Fight Kit Partner and will place its branding on UFC fighting kits and worn by athletes. According to UFC, “from the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts.”
— Crypto.com (@cryptocom) July 7, 2021
Speaking on the partnership, Kris Marszelek, the CEO and CoFounder of Crypto.com said
“It is a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency”.
He continued saying
“This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
Aside the exposure Crypto.com will receive; the partnership will provide Crypto.com a wide range of integrations into the UFC assets. The crypto firm will also have a branded presence inside the UFC’s Octagon during all Pay-Per-View events and during Dana White’s Contender Series.
Just recently, Crypto.com partnered with F1 and this is the second global sport based firm it has partnered within the last 14 days.
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Commenting on the partnership, UFC President, Dana White said;
“This is a partnership between two companies that are the best at what they do,”
She went further,
“No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brands.”
UFC revealed via the publication announcing the partnership that Crypto.com branded assets will be unveiled this Saturday, the 10th of July, 2021 in Las Vegas during UFC 264: POIRIER VS. MCGREGOR 3.