Announced 7th of July, 2021, UFC calls it a ‘a historic long-term partnership that represents an evolutionary step in the branding of both companies.”
Via the arrangement between both firms, Crypto.com will become UFC’s first ever global Official Fight Kit Partner and will place its branding on UFC fighting kits and worn by athletes. According to UFC, “from the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts.”
— Crypto.com (@cryptocom) July 7, 2021
Speaking on the partnership, Kris Marszelek, the CEO and CoFounder of Crypto.com said
“It is a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency”.
He continued saying
“This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
Aside the exposure Crypto.com will receive; the partnership will provide Crypto.com a wide range of integrations into the UFC assets. The crypto firm will also have a branded presence inside the UFC’s Octagon during all Pay-Per-View events and during Dana White’s Contender Series.
Just recently, Crypto.com partnered with F1 and this is the second global sport based firm it has partnered within the last 14 days.
Read also: Binance.US hires Former Regulator, Manuel Alvarez to Oversee Risk, Compliance & Legal functions
Commenting on the partnership, UFC President, Dana White said;
“This is a partnership between two companies that are the best at what they do,”
She went further,
“No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brands.”
UFC revealed via the publication announcing the partnership that Crypto.com branded assets will be unveiled this Saturday, the 10th of July, 2021 in Las Vegas during UFC 264: POIRIER VS. MCGREGOR 3.
Latest Episode on Inside Blockchain
Crypto News Update
Crypto Bootcamp Community Celebrates Bitcoin Pizza Day Across Africa
The advent of Bitcoin has paved the way for seamless cross-border payments. The demand for third-party intervention in financial transactions...
Explore, Build Assets, Fight and Earn in the Supernova Space
A new economy was opened in 2017 when blockchain was integrated into gaming to produce the first Web3 game: CryptoKitties....
Owl.Games: The Rise of Crypto Games in the Casino Industry
Crypto gaming used to be new a few years ago but it’s going mainstream now. However, there are some sectors...
BCAT Africa: Reducing Unemployment in Africa
One of the greatest lines spoken in the Spiderverse is “with great power comes great responsibility”, although it can be...
Gamified NFT Platform Trove Announces Launch Partners SideQuest
Trove has announced its new Launch Partnership with SideQuest, a gamified risk-to-earn NFT collection. It was announced on Twitter today. ...
- Move To Earn: Keep Fit, Sport, Connect and Earn on the Calo Metaverse
- Top 5 Move-to-earn Applications on Google Playstore
- Top Move-to-Earn Projects Below $100 Million Market Cap
- MetaRuffy: An Intersection of Blockchain, Web3, VR, and AR
- Crypto Bootcamp Community Celebrates Bitcoin Pizza Day Across Africa