Announced 7th of July, 2021, UFC calls it a ‘a historic long-term partnership that represents an evolutionary step in the branding of both companies.”
Via the arrangement between both firms, Crypto.com will become UFC’s first ever global Official Fight Kit Partner and will place its branding on UFC fighting kits and worn by athletes. According to UFC, “from the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts.”
— Crypto.com (@cryptocom) July 7, 2021
Speaking on the partnership, Kris Marszelek, the CEO and CoFounder of Crypto.com said
“It is a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency”.
He continued saying
“This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
Aside the exposure Crypto.com will receive; the partnership will provide Crypto.com a wide range of integrations into the UFC assets. The crypto firm will also have a branded presence inside the UFC’s Octagon during all Pay-Per-View events and during Dana White’s Contender Series.
Just recently, Crypto.com partnered with F1 and this is the second global sport based firm it has partnered within the last 14 days.
Read also: Binance.US hires Former Regulator, Manuel Alvarez to Oversee Risk, Compliance & Legal functions
Commenting on the partnership, UFC President, Dana White said;
“This is a partnership between two companies that are the best at what they do,”
She went further,
“No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brands.”
UFC revealed via the publication announcing the partnership that Crypto.com branded assets will be unveiled this Saturday, the 10th of July, 2021 in Las Vegas during UFC 264: POIRIER VS. MCGREGOR 3.
The CBDC will lower the cost of doing business – CBN
Nigeria’s CBDC to Run on Hyperlegder Fabric
NatWest Suspends Payments to Binance
Carlifornian Resident Files Lawsuit against Dfinity Over ICP Sale
At Huge Valuations, these Two Companies Are the Largest In Crypto
See Why OpenSea Has Becomes the First NFT Unicorn
Largest English Media in Hong Kong to Turn its Archives to NFTs
Nigeria Startup Bill Website Goes Live
The Nigerian Crypto Startup Bill: What To Expect
Watch the Latest Edition of Inside Blockchain – 29th Nov. 2020
Crypto Roast is LIVE – 27th Nov. 2020
AMA Series with Beam CTO & Tech Lead, Alex Romanov
Keep it Locked on to Cryptotvplus
Inside Blockchain | 16.11.2020
Inside Blockchain: WHY YOU SHOULD BECOME A BLOCKCHAIN DEVELOPER
How Blockchain Technology Can Transform Governance In Africa
Hedge Trading on OKEx
Trading cryptocurrency seems cumbersome to new traders, especially those new to the crypto space. There have been a lot of...
The Chances of BTC Dropping to 40k Is Slim – Prateek Suri
The founder and Chief Executive Officer of the Maser group, Prateek Suri joined Tony Obiajuru this morning, 15th March, 2021...
Binance Smart Chain; CeFi or DeFi?
The controversy around whether or not the Binance Smart Chain is centralized or decentralized was cleared on the Inside Blockchain...
How Earnathon is Making Crypto Adoption Easier
Earnathon is making cryptocurrency education and adoption easier with its unique learn and earn platform. It’s no news that the...
NaijaCrypto CEO Says CBN Cannot Ban Cryptocurrency Trading
The Chief Executive Officer of NaijaCrypto, Chiagozie Iwu has said on the Inside Blockchain Show powered by CryptoTVPlus that the...