In a captivating address at a recent event, the Director of Web3 at Paris Saint-Germain (PSG), Par Helgosson, provided insightful perspectives on the evolving landscape of sports fan engagement and the unique opportunities presented by the evolution of crypto in the digital era.
Helgosson, an expert in blockchain, web3, and metaverse technologies, highlighted PSG’s commitment to staying at the forefront of digital innovation. He talked about a wide range of subjects, including blockchain, tokenization, and the metaverse.
Speaking about how communication and engagement are changing with fans, he noted that the world has moved from traditional brand communication to fostering vibrant communities.
Furthermore, he described the distinction between customers and fans, highlighting that while customers make transactions, fans exhibit unwavering love and loyalty towards their chosen brands or sports clubs.
“In the new era, it’s not about customers being loyal to you; it’s about you being loyal to them,” he emphasized. PSG’s approach in the digital era revolves around creating a sense of loyalty and engagement that transforms customers into lifelong fans.
Harnessing the power of Web3 and superpowers
The director highlighted how modern technology, such as GPT-3 and machine learning models, has revolutionized the way sports clubs can engage with fans.
Helgosson said that these tools empower clubs to create personalized and engaging experiences at scale, facilitating genuine connections with fans.
Looking ahead into how the digital world of Web3 will play out, Helgosson projected the convergence of financial markets and regulations within the next 12 to 18 months, heralding a period of significant transformation.
He underscored that with the help of the right regulations in place, the potential of the industry will be unlocked. Again, for brands, especially sports clubs, he urged that they should embrace the power of the “super cycle” and its potential to redefine fan engagement.
He described the “super cycle” as a time when all the technologies we see today and the trends of the GenZ age will combine to produce a very robust market with a lot of opportunities and financial success.
He believes that this point of inflection may come in by 2025, 2026, or beyond. Helgosson concluded his presentation by inviting the audience to be a part of this transformation and participate in shaping the future of sports engagement.