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What founders should know about launching an IDO



An IDO, short for Initial DEX Offering, is a fundraising method used in the blockchain and cryptocurrency industry, enabling decentralized projects to raise funds by directly selling their tokens to investors on decentralized Launchpads. Unlike Initial Coin Offerings (ICOs) that occur on centralized platforms, IDOs take place on a DEX platform like Polkastarter.

Typically, in IDOs, projects issue a new token that represents a stake in their platform or ecosystem, and they offer these tokens for sale to the public using a base cryptocurrency such as ETH or USDT. The funds raised through the IDO are used to support the project’s development, and the new token can be traded on the exchanges of both DEX and CEX.

IDO fundraising presents an opportunity for new blockchain projects to raise capital, build communities, and achieve exposure in a decentralized way. However, IDOs, like any other crypto investments, come with significant risks, and investors should conduct thorough research before participating.

Factors to consider before launching an IDO

Before launching an IDO, several essential factors must be considered to ensure the success of the project and to protect the interests of investors. In this article, we will explore what to know before releasing an IDO.

Market condition and demand

Firstly, gaining an understanding of the market conditions and potential demand for the tokens is crucial. This involves researching the intended audience, examining competition, and evaluating the overall market sentiment.

Furthermore, projects must take into account the general state of the cryptocurrency market, the popularity of decentralized finance (DeFi) initiatives, and the present trends within the blockchain industry. This kind of research can assist the project in gauging the possible demand for their tokens and in setting practical fundraising objectives.

Regulatory framework

While IDOs’ decentralized nature might imply a lack of regulation, projects must adhere to local laws and regulations. 

This involves comprehending the legal framework for cryptocurrencies and securities in the project’s jurisdiction and ensuring that the IDO complies with all relevant regulations, such as Know Your Customer (KYC) and Anti-Money Laundering (AML) laws. Not complying with regulations can lead to legal consequences, harm the project’s reputation, and bring legal issues to the founders. 


In addition to the above, having a concise and well-planned tokenomics model is vital before commencing an IDO. This involves determining the total token supply, the distribution mechanism, and the vesting plan for both team members and investors. 

Projects must also examine factors like the token’s functionality, its applications, and its possible impact on the project’s ecosystem. Developing a sound tokenomics model ensures equitable distribution of tokens and helps investors understand the token’s worth.

Marketing strategy

Teams who want to launch an IDO should also think about their marketing strategy. This involves creating a concise and transparent whitepaper that outlines the project’s objectives, roadmap, and technical specifics. 

Projects must also establish a robust online presence, including a website, social media profiles, and a community of supporters. A well-conceived marketing strategy can generate interest in the project and attract potential investors.

Have a solid project and team

It is also important to have a solid project with utility and a team in place. This includes a well-defined problem that the project is attempting to solve, a clear roadmap, and a talented and experienced team. Investors will want to see that the project has a strong chance of success and is being led by capable individuals.

Set a realistic valuation

Setting a realistic valuation for your project is important to ensure that investors are getting a fair deal. Overvaluing your project could lead to disappointment and loss of trust from investors. To determine a fair valuation, it is important to do market research and compare your project to others in the industry.

Technical requirements

Projects should also consider the technical requirements for releasing an IDO. This includes choosing a suitable blockchain network, such as Ethereum, BNB Chain, or Polygon, and developing smart contracts that will allow for the issuance and trading of the project’s tokens. 

Projects should also ensure that a reputable third-party auditing firm audits their smart contracts to ensure their security and reliability. Failure to consider the technical requirements can lead to technical issues, security vulnerabilities, and the loss of investor funds.

It is also essential to choose the right launchpad for the IDO. A launchpad is a platform that allows projects to raise funds and provides support with the technical, legal, and marketing aspects of the IDO. Projects should consider factors such as the launchpad’s reputation, the level of support provided, and the fees charged. Choosing the right launchpad can help to ensure that the IDO runs smoothly and that the project receives the necessary support to succeed.

Finally, it is important to have a structured plan for post-launch activities. This includes maintaining active communication with investors and the community, providing regular updates on the project’s progress, and ensuring that the project remains compliant with any regulatory requirements. Projects should also have a clear roadmap for the future development of the project and a plan for how they will allocate funds raised during the IDO.


There’s a saying “without community, there’s no crypto”, and this is determining factor for the success of a crypto project. Founders should work to build a thriving community for their projects as this will be the first investors for the project. The community also act as unpaid project promoters who talk about the project on various social forum and help bring more attention to project. One of the driving forces of a grew project is the community. Founders should take note of this as they plan for their IDOs. 

In closing

Launching an IDO can be a great way for new projects to raise capital and build a community. However, it is important to understand the process and be prepared for the challenges involved. By observing the factors mentioned above, new projects can increase their chances of a successful IDO and build a strong foundation for their future growth and success.

Read also;

Re7 capital republic crypto set up a 100m fund for liquid token

Layerzero raises 120m leading to a 3b valuation


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