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Toyota’s GR Cup Series goes digital on Polygon



Gazoo Racing’s Toyota motorsport division is expanding its presence in the digital space by creating digital trophies on the Polygon Blockchain for the GR Cup Series in North America. This initiative is a collaborative effort with Toyota Connected North America (TCNA), a software and data services company, and involves the development of innovative devices for the GR Cup Series.

The personalized digital trophies deployed on the polygon blockchain would give insights into driver statistics, podium finishes, finishing positions, and lap times. These features in the device are sharable and will be updated following each race weekend.

Following the development, Jack Irving, the executive commercial director at TED Toyota Racing Development, mentioned that it will be an opportunity to enhance driver-fan engagement, thus improving their experience. 

He stated that the role of the Blockchain in the development is to “keep a permanent digital record of drivers’ achievements that they can share with their friends, family, and fans.” 

“Blockchain records are non-fungible; they are a permanent source of truth for how drivers perform after each race weekend.”

Additionally, the director shared that it would also provide a provider for introducing race fans to partners.

Alongside, the TCNA technical program manager Tim Muttitt, said the digital trophy program will extend drivers’ experience and visibility on the GR Cup Series via the integration of Blockchain technology.

Practically, drivers in this weekend’s Big Machine Music City Grand Prix in Nashville will be able to access their accomplishments through the first three GR Cup weekends.

The Inaugural season of the SRO-sanctioned GR Cup Series allows drivers and teams to participate in North American racing locations. This series features the Toyota GR86 and consists of 14 races, some of which are double-headers, at world-class venues such as COTA, Virginia International Raceway, Road America, Sebring International Raceway, and Indianapolis Motor Speedway. 

The GR86 race cars begin as stock vehicles and are then upgraded at Toyota Racing North Carolina station with different modifications such as Bosch engine management, Borla exhaust, SADEV sequential transmission, Alcon brakes, JRI Shocks, OMP safety gear, and more.

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