In a groundbreaking move, Starbucks unveiled its latest venture into the world of blockchain and NFTs with the introduction of the Starbucks Green Apron Collection.
This unique NFT loyalty initiative features 5,000 one-of-a-kind NFTs inspired by the iconic apron designs that have been at the heart of the Starbucks experience for over 50 years.
The Green Apron has always been a symbol of the brand’s soul, embodying the dedication and passion of the baristas who have served generations of coffee lovers. From the original “Pike Place apron” to the “Siren apron” seen today, the collection celebrates the rich history and evolution of Starbucks.
This limited-edition NFT collection not only appeals to the growing community of crypto enthusiasts but also seeks to honor and engage loyal customers who have been an integral part of the Starbucks journey.
Members of the Starbucks Odyssey program have the chance to secure up to 2 NFTs at a flat price of $100 each, creating an opportunity for customers to own a piece of Starbuck’s history in the digital realm.
For the devoted Starbucks enthusiasts, there’s a special early access privilege for those who have completed at least 3 ‘journeys’ before July 28 and Starbucks employees.
They can mint their NFTs three hours ahead of the official release, further enhancing the exclusivity of the collection.
Each NFT acquired from the Starbucks Green Apron Collection comes with a bonus of 1,500 points, contributing to the holder’s annual total.
However, it’s important to note that if the NFT is sold or transferred, the bonus points will be deducted accordingly by Starbucks Odyssey.
The Starbucks Green Apron Collection will be available starting at 12 PM PDT on August 1, with access opened for eligible members beginning at 9 AM PDT. The NFTs will be available while stocks last.
Starbucks is one of the global brands thinking about and engaging with the Web3 space. It’s implementing a forward-thinking approach by utilizing blockchain technology and NFTs to enhance its loyalty program.