As it celebrates its 40 years anniversary, McDonald’s launches a metaverse project, McNuggets Land, in the Sandbox. The metaverse is a virtual reality space where users can interact with digital assets and experiences.
The Sandbox is a virtual world and blockchain gaming platform that allows players to create, own, and monetize their gaming experiences using non-fungible tokens (NFTs) on the Ethereum blockchain.
It consists of three integrated products: VoxEdit, a 3D voxel modeling and NFT creation tool; Marketplace, where users can upload, publish, and sell their NFT creations; and Game Maker, a visual scripting tool to build 3D games without coding.
The platform uses two main tokens: SAND, an ERC-20 utility token used for transactions, governance, staking, and more; and LAND, non-fungible tokens representing digital real estate within The Sandbox metaverse, where players can create and host games and experiences.
According to The Sandbox, players can win exclusive rewards, including SAND, mystery boxes, and memorabilia in the McNugget Land. Hong Kong users have additional rewards, such as a chance to win free Chicken McNuggets and meal redemption coupons.
Upon entering McNuggets Land, users encounter pixelated McNugget characters, such as “Coach McNugget” and “Assistant Coach McNugget,” who invite players to find four McDonald’s signs for rewards.
The experience is led by McDonald’s Hong Kong arm, offering local users the chance to win coupons and even “365-day free Chicken McNuggets.”
To be part of the experience, users are expected to register, have a KYC’d account on The Sandbox website and complete all quests in McNuggets® Land.
While it’s a project that calls for celebration as the global restaurant reaches 40, the metaverse market has experienced a low turnout from consumers. By October 2022, it was reported that the total number of users in Decentraland and The Sandbox was not up to 1,000 respectively.
Time will tell if the next expected Web3 bull run will drive more users to such projects or not.