The world football governing body, FIFA, has filed for a set of trademarks linking football with various virtual technology-related products. The application’s focus on the metaverse will enable the sports organization to provide new products and services to football fans and businesses worldwide.
Details of the application, which is part of FIFA’s “WE ARE” campaign, include VR gaming, personal training for users, entertainment services such as laser shows, audio and visual performances by actors, musical bands, and dancers; and live performers.
Others are providing online, non-downloadable virtual footwear, clothing, headwear, and other accessories needed by sports participants and fans, but in the virtual world. The serial numbers of the applications are 98039970, 98039965, 98039957, 98039946, 98039939, 98039931, 98039922, 98039916, and 98023290.
FIFA, crypto, AI, and the virtual world
During the last World Cup held in Dubai, FIFA entered the world of trending technologies, including crypto, blockchain, and the metaverse. FIFA teamed up with blockchain technology company Algorand as a sponsor and partner in the last tournament, making the blockchain firm FIFA’s official blockchain platform.
Algorand also became a regional supporter for the FIFA World Cup Qatar 2022™ in North America and Europe, and an official sponsor for the FIFA Women’s World Cup Australia and New Zealand 2023™.
FIFA also partnered with the crypto exchange Crypto.com and Visa at the event. Crypto.com became the official crypto sponsor of FIFA, and FIFA, in partnership with Visa, launched the Visa Masters of Movement NFTs that showcased some of the best goals by Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez.
Going into the world of AI, the world football governing body made a deal with Altered State Machine to bring the AI football metaverse game into the tournament.