ConsenSys and Sports Illustrated partners to bring NFT Ticketing into web3
The blockchain software company ConsenSys has reached a partnership deal with Sports Illustrated Tickets (SI Tickets) to launch an NFT ticketing solution – ‘Box Office.’ This move aims to turn paid or free mobile event tickets into content, offers, rewards, or engagement.
SI Tickets is a ticketing site from Sports Illustrated and has built Box Office, a self-service event management and primary ticketing solution, together with ConsenSys. The ticketing solution is powered by Polygon’s blockchain technology and integrates web3 features.
According to the press release, Box Office “is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest in sports, concert, and theater on the SI Tickets marketplace.”
Owners, organizers, and hosts can create or manage tickets using Box Office. Event tickets cover sporting events, performances, or functions which could be live and either free or paid.
Alongside Box Office, the SI Tickets and ConsenSys partnership will launch a Super Ticket™. The Super Ticket will serve as an NFT ticket that connects event hosts with attendees. The connection would be possible through highlights, collectibles, exclusive offers, and loyalty benefits. Also, ConsenSys stated that “the Super Ticket™ unlocks engagement opportunities between hosts and attendees before, during, and after the events.”
Disrupting the conventional ticketing style has been the goal of SI Tickets since its launch, CEO David Lane said, acknowledging that Blockchain is the future of ticketing, and allows the transformation of tickets into engaging and collectible content.
Johnna Powell, Global Co-Head at ConsenSys NFT expressed that “the partnership with SI Tickets will make it easier for owners, promoters, and facilitators to create a fan experience that reaches previously unseen levels of engagement.”
Additionally, the Box Office benefits include:
- 50% lower pricing
- Hosts and/or performers earn a share of resale revenues
- Free credits for tickets purchased toward any sports, concerts, and theater events on SITickets.com.
ConsenSys mentioned that SI Tickets is launching with events from football, basketball, hockey, cheer, and dance competitions, fashion shows, and live music bars.
Real-life use cases have been the opinion of many in achieving mainstream adoption for web3. Hence, SI Tickets’ partnership with ConsenSys could pose a positive impact on the web3 space. Additionally, Brian Trunzo, Head of Business Development, North America, for Polygon Labs agrees that “Box Office is an important step towards further consumer adoption.”
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