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Bitget moves for women’s crypto inclusion as official sponsor of the Juventus Women’s Team



Bitget marks the 2023 International Women’s Day as the official sponsor of the Juventus Women’s Team. The global crypto exchange, Bitget with about 40% females in managerial roles made the sponsorship move with Juventus Women, as inspired by its company composition.

Juventus Women are one of Italy’s most notable and successful football teams and hold five Italian league titles, two Coppa Italia titles, and three Supercoppa Italiana titles.

Gracy Chen, the Managing Director at Bitget holds that the Juventus Women sponsoring the Juventus Women’s Team whose achievements in sport are renowned will give crypto a wider female reach and offer women the motivation to take up life opportunities. He added that the partnership is anticipated to develop into a long-running arrangement to the advantage of both parties.

Juventus Women in 2021 won all their league matches and reached the quarter-finals of the UEFA Women’s Champions League in the following football season.

The Bitget exchange claims to be an equal-opportunity employer and expresses its commitment to increasing the opportunities available to women within the crypto space. Also, it seeks to inspire women to be the best version of themselves which it said is expressed by the decision to sponsor Juventus Women.

According to Tiziana Di Gioia, Chief Commercial Officer of Juventus, the sponsorship deal confirms that Bitget shares their values and is committed to gender equality in sports of digital technologies.

Bitget in the 2022-23 sport season renewed its collaboration with Juventus First Team as the official sleeve partner which was initiated in 2021.

Bitget is also set to launch an international Take Your Shot campaign with Juventus, aimed at inspiring people to be more daring, and pursue their dreams, irrespective of their gender.

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