Upland has announced a partnership with Decentraland to host the Brazilian carnival in the metaverse. The forthcoming Brazilian carnival is known as one of the most popular festivities in the world that attracts millions of visitors from around the world to Brazil.
The 2023 edition which will hold from February 17th to February 25th is expected to gather around 46 million domestic and international attendees. Several thousand participants will have access to the virtual experience in Salvador, Sao Paulo, and Rio De Janeiro.
Upland is a company with a vision to build virtual worlds and connect users to them. Its Upland Real Estate Simulator game, where users can explore the Real World Metaverse by playing, trading, and building properties, has over 1 million downloads.
Decentraland is one of the earliest virtual platforms built on the Ethereum blockchain. Decentraland users can engage, create value as NFTs, buy NFTs, and sell them too. Top Global brands such as Heineken, Samsung, Nike, Coca-Cola, Starbucks, Domino’s, and Adidas have developed products in the virtual space for connecting with their fans.
Samba dance, parties, and shows in the metaverse
The Brazilian carnival will be filled with both physical and virtual experiences, including parties, road shows, Samba dances with people and avatars, and more in the 2023 edition. According to the report, Upland and Decentraland will be the spot for the virtual experiences which will involve celebrities around the world.
In a bid to innovate and follow the trend of mixed realities between physical and virtual, Dirk Lueth, Co-CEO and Co-founder of Upland, said that the partnership to explore the carnival in the virtual space is the future of such events. “Major cultural moments like Carnival are tent poles for opportunities to continue to explore this inevitable future.”
Ney Neto, the Latin America leader of Upland added that the 2023 Carnival has no boundaries as people will connect to it via several media. And with the new API launched by Upland, users, and businesses can develop suitable products for their fan base.
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