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New Youtube CEO sees ‘incredible potential’ for Blockchain & NFT



The appointment of Youtube’s incoming CEO Neil Mohan has sparked excitement for crypto natives excited at the prospects of a blockchain-inclusive Youtube Platform. 

Little is known about the executive, who joined in March 2008 after he helped sell his ad-tech firm DoubleClick to Google for $3.1 billion, and one of the few one-on-one interviews with Mohan in August 2021.

Several publications have begun to speculate on a post made in February, 2022 where the incoming CEOO, then YouTube’s Chief Product Officer, argued non-fungible tokens offered “incredible potential” for its bustling creator economy in a sneak peek into new products and features coming to the platform.


“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans,” he wrote at the time. “Giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences”, he added. 

Mohan is taking over from veteran CEO Susan Wojcicki for YouTube, the largest ad-based video-on-demand service in the world with over 2 billion monthly active users.


Wojcicki who announced her resignation in a blog in praising Youtube’s “incredible leadership team,” commended Mohan for playing a pivotal role in the launch of products like YouTube TV and YouTube Music, stating he’ll be a “terrific leader.”

Wojcicki also praised Mohan for his robust understanding of YouTube as both a business and one of the most popular places for communities to congregate. “He has a wonderful sense for our product, our business, our creator and user communities, and our employees,” Wojcicki wrote.

During his long tenure shaping YouTube’s offerings, Mohan has kept an open mind about the evolution of the internet and its assorted platforms. Last year, he disclosed in a blog post that YouTube was looking at ways it could integrate Web3 technology, whether by “making YouTube more immersive” by leveraging the metaverse or tapping technology like NFTs, unique digital tokens that are often used to assert ownership of online content.


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