Block.one, the firm behind EOS, on 1st June 2019 announced that it is introducing a blockchain-based social media, Voice, that will bring alignment and transparency to social media users. This was made open at the company’s June 1 event at the DC Armory in Washington, DC. which drew about 300 attendees who included industry influencers, developers, investors, media and members of the community.
Block.one claimed that “Social media is fundamentally broken and is in need of a complete overhaul.” Noting that Voice will be launched on EOS public blockchain and therefore is a more transparent social media platform for the world. And hence, the value of good content gets circulated right back into sustaining the community, not corporate bottom lines as it will return to users. Voice is then meant to cultivate creation, sharing, discovery, and promotion of contents by real users, not bots and fake accounts just like on Facebook or Twitter and users will directly benefit from their ideas and engagement on the platform.
Voice will be on the public blockchain of EOS and it will allow for alignment and transparency – no hidden algorithms nor invisible interests.
Brendan Blumer, CEO of Block.one, who opened the company’s June 1 event at the DC Armory in Washington, D.C. with the announcement of Voice said that “the truth is, current social media platforms are designed to use their users.” However, pertaining to Voice, he said, “just look at the business model. Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.”
Is Block.one Capable of this Social Media Revolution?
Block.one is well positioned to lead this social media revolution because its first product, EOSIO, was a global initiative to build a more scalable, secure and flexible blockchain framework that enable people to reimagine, rebuild and restore trust in the systems enterprises. Its success with EOS has led to it offering early backers a huge returns for their investment. And notably, the numerous networks built on the EOSIO software are consistently the most used public blockchain platforms in the world, accounting for upwards of 70% of all blockchain activity. For example, Everipedia and Galaxy Digital LP are such networks that utilized EOSIO network. Security, privacy and ease-of-use will always be critical in Block.one’s projects.