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OpenAI unveils Sora, its Text-to-Video product; CEO tests it publicly

Published

1 year ago

February 15, 2024

OpenAI announces the launch of Sora, its text-to-video product with Sam Altman testing it publicly on X (Twitter)

OpenAI has introduced its latest creation, Sora, an easy-to-use text-to-video model. This technology lets users make detailed 60-second videos with interesting scenes, moving cameras, and lively characters.

Sora represents a new generation of technologies showcasing the potential of generative AI in today’s world. Other examples are Synthesiant, Colossyan, D-ID, Fliki, Visla, InVideo, Flexclip, and Pictory.

OpenAI, a research company founded in 2015, focuses on developing and guiding AI for the betterment of humanity. The company has introduced diverse AI services, including ChatGPT, illustrating the practical application of generative AI.

Introducing Sora, our text-to-video model.

Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. https://t.co/7j2JN27M3W

Prompt: “Beautiful, snowy… pic.twitter.com/ruTEWn87vf

— OpenAI (@OpenAI) February 15, 2024

ChatGPT is a specific implementation of generative AI designed explicitly for conversational purposes. It is a language model trained on extensive amounts of text data, enabling it to generate human-like responses to user prompts. It has been fine-tuned to engage in dialogue and simulate conversation effectively.

OpenAI’s products, including ChatGPT, have been praised for their potential to benefit society and criticized for various concerns, including ethical, accuracy, safety, and legal issues.

Generative AI, a part of artificial intelligence, creates new content like images, music, and text by learning from existing data. These tools find applications in industries for tasks like content creation, customer service, technical support, and language translation.

Despite their popularity, generative AI tools have limitations and risks, including accuracy, bias, and legal issues, requiring careful consideration based on specific needs and use cases.

Sora’s demo displayed the model’s skills by describing a charming snowy Tokyo. The video showed a busy street, capturing people enjoying the snowy scene, shopping at stalls, and adding beauty with sakura petals swirling in the wind alongside snowflakes. Its capabilities extend beyond visual aesthetics by offering a glimpse into the future of creative content generation.

OpenAI emphasizes the importance of safety measures before integrating Sora into its products. The organization is taking proactive steps to address potential concerns by collaborating with red teamers—domain experts specializing in areas such as misinformation, hateful content, and bias.

With the unveiling of Sora, CEO of OpenAI, Sam Altman has taken to X(Twitter) to publicly test the product by requesting from the public what they want to try out with Sora and generating a video based on their prompts/request.

we'd like to show you what sora can do, please reply with captions for videos you'd like to see and we'll start making some!

— Sam Altman (@sama) February 15, 2024