The French Professional Football League (LFP) has struck a partnership with Chiliz to launch Coach Ligue 1, its pioneering fantasy football game.
With the Chiliz ecosystem, the French League plans to create a new experience for fans as well as heighten fan engagement.
Chiliz is a blockchain-based platform that facilitates unique interactions between sports fans and their favorite teams through the use of its native cryptocurrency, CHZ.
The Chiliz ecosystem is powered by the Chiliz Chain, a Layer 1 EVM-compatible blockchain that serves as the infrastructure for sports and entertainment interactions.
CHZ is the native digital token within this ecosystem, enabling fans to engage with their favorite teams through digital assets known as Fan Tokens on platforms like Socios.com.
The chain allows fans to purchase branded NFTs, participate in voting polls, access exclusive experiences, and interact with teams in innovative ways.
The platform offers benefits such as voting on team decisions, exclusive rewards, merchandise, and interactions with sports clubs and entertainers.
Coach Ligue 1, developed with Unagi, offers authentic fantasy sports gameplay, featuring 11-a-side matches, substitutes, and formations. As the premier platform for football coaching and management in France’s Ligue 1, it immerses users in strategic football experiences.
With digital trading cards minted on Chiliz Chain, players can create dream teams and simulate leading them in Ligue 1. Coach Ligue 1’s blockchain tech infusion ensures cards stay valuable, making collecting fun for fans and protecting the league’s intellectual property.
Alex Dreyfus, CEO of Chiliz, and Charlie Guillemot, Co-Founder and CEO of Unagi, are excited about the partnership, seeing it as a chance to revolutionize fan engagement globally.
Martin Jaglin, Director of Digital Growth at LFP Media, agrees, stating that the partnership sets a new standard for leagues engaging with fans through digital assets, ensuring LFP Media stays at the forefront of digital sports entertainment.
Chiliz has established numerous partnerships with sports organizations globally, leveraging blockchain technology to enhance fan engagement and create new revenue streams for these partners.
These partnerships extend across various sports domains, including football, mixed martial arts, tennis, Formula 1, and esports, showcasing Chiliz’s broad influence in the sports industry.
One notable partnership is with the K League, South Korea’s premier professional football league, where Chiliz has integrated ‘K-League Fantasy’ into the Chiliz Chain.
Furthermore, Chiliz’s partnerships extend to renowned football clubs like Manchester City, Paris Saint-Germain, FC Barcelona, and Tottenham Hotspur, among others.
