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Animoca Brands takes position in UAE-based blockchain gaming studio, Farcana



Farcana, a gaming startup headquartered in the United Arab Emirates (UAE), has successfully secured strategic investment from Animoca Brands. 

The Hong Kong-based Web3 industry leader is known for advancing digital property rights for gaming and the metaverse. This investment aims to propel Farcana’s beta launch and its development within the Bitcoin ecosystem.

Farcana is a gaming studio based in the United Arab Emirates that specializes in developing multiplayer online games. The company has a team of over 120 professionals, including developers, engineers, designers, and artists, who are passionate about revolutionizing the gaming industry. 

Farcana integrates blockchain technology with traditional game development to create a seamless, immersive gaming experience. Its flagship game, Farcana, is a free-to-play 3rd-person PC arena shooter built on Unreal Engine 5 and powered by blockchain. 

The game has a fully player-controlled economy, marketplace, and asset ownership, and players can earn real Bitcoin rewards. Farcana aims to reinvent the team arena TPS genre and create a world where large swaths of financial transactions happen on-chain. 

The majority of the newly secured capital will be directed towards enhancing Farcana and its integration within the Bitcoin ecosystem. Farcana is gearing up for a token launch and a full game release scheduled for the early part of 2024.

Animaco Brands, known  for investing in Web3 platforms especially those linked to the metaverse and virtual experiences, has been in relationship with Farcana from the second quarter of 2023.

Its co-founder and executive chairman, Yat Siu praised Farcana’s progress and expressed excitement about supporting partners like Farcana in driving Web3 development in the MENA region. 

Also, Farcana’s founder and CEO, Ilman Shazhaev, acknowledged the strategic investment from Animoca Brands as a significant milestone. He believes that the collaboration between the two companies have been productive with focus on the redesign of tokenomics, improvements in the in-game economy, and documentation.

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