EU crypto consumers are spending 70% of their crypto transactions on retail, food, and beverage purchases per Oobit.
A recent Oobit survey reveals that 70% of EU consumers use crypto transactions for retail, food, and beverage purchases, a trend likely driven by the region’s openness and governmental support for digital asset adoption.
After analyzing its users’ transaction data, Oobit found that EU residents spend 70% of their cryptocurrency on retail, food, and drinks.
The report reveals that, after converting transactions to US dollars, users make an average payment of $8.36 via the Oobit app, while their typical deposit amounts to about $85.
Retail and food purchases rank as the top spending category, while travel-related services, such as hotels, flights, and transportation, account for 26% of payments.
The report indicates that users allocate 1.5% of their payments to government services and digital transactions, while another 1.5% goes toward healthcare and entertainment.
The increasing adoption of crypto transactions in the EU results from the broader acceptance of digital assets, with governments reinforcing their credibility through regulatory measures.
USDt has dominated crypto payments, making up 92% of transactions, but MiCA regulations, which became fully enforceable on December 30, 2024, have challenged its dominance.
Oobit builds on Chainalysis research, which highlights a 44% annual increase in cryptocurrency adoption within Central, Northern, and Western Europe (CNWE).
The stablecoin market for transactions under $1 million has grown 2.5 times faster in that region than in North America.
Micropayments have emerged as a growing use case for cryptocurrency, often relying on stablecoins.
Innovations such as the Lightning Network for seamless Bitcoin micropayments and crypto debit cards that reward users with “crypto-back“ have fueled crypto adoption.
In its report title, Oobit emphasizes that crypto is moving beyond memes and establishing itself as a real exchange tool.
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These transformations are accelerating the global adoption of crypto. Nubank introduced Lightning Network support to 100 million Latin American customers in June 2024.
In June 2023, millions of Mexicans gained the ability to pay their internet bills with Bitcoin after IBEX partnered with Grupo Salinas.
Ripple secured a Dubai license on March 13, 2025, gaining authorization to provide crypto payments in the UAE.
Stablecoins, including USDt and Circle’s USDC, continue to play a significant role in the crypto payment ecosystem.
According to DeFiLlama’s data, the stablecoin market cap surged by 266%, rising from $62.8 billion in April 2021 to $229.6 billion by mid-March 2025.
However, in countries with devaluing national currencies, people increasingly turn to fiat-backed cryptocurrencies as a reliable alternative.
The emergence of central bank digital currencies may push individuals toward decentralized options, while the growing synergy between crypto payment providers and traditional finance will shape the future of digital transactions.
