BNB Chain has launched a $100 million funding initiative to enhance liquidity for its native projects on centralized exchanges. To qualify, projects must maintain a market capitalization of at least $5 million and a minimum daily trading volume of $1 million.
According to a March 24 statement, BNB Chain will allocate $100 million—mostly in its native BNB tokens—to incentivize projects that secure listings on any of 11 major CEXs.
The program aims to “further enhance BNB Chain’s ecosystem liquidity and foster project growth by incentivizing exchanges to list native BNB Chain tokens,” the chain said in the statement.
Previously, BNB Chain distributed two rounds of $4.4 million in February and March through smaller liquidity programs that promoted CEX listings for memecoins and other ecosystem projects.
BNB Chain has confirmed that it will distribute the latest liquidity initiative on a first-come, first-served basis. It will test the program over an initial three-month period.
As part of its eligibility criteria, BNB Chain mandates that projects hold a market capitalization of at least $5 million and a daily trading volume of at least $1 million.
The network has reserved the highest tier of rewards—$500,000 in permanent liquidity—for projects that secure listings on top CEXs, including Binance and Coinbase.
Depending on the case, BNB Chain may provide rewards as non-withdrawable BNB liquidity alone or, in some scenarios, may also acquire project tokens to build two-sided liquidity.
With a TVL of about $5.4 billion, BNB Chain ranks among the top blockchain networks, according to DeFiLlama.
Currently holding the fourth position in TVL, BNB Chain follows Ethereum and Solana, which lead with TVLs of around $46 billion and $7 billion, respectively.
BNB Chain operates in affiliation with Binance, the world’s largest crypto exchange.
In March, The Wall Street Journal reported that entities connected to U.S. President Donald Trump were discussing a potential purchase of Binance.US, a U.S.-based crypto platform that operates independently.
Former Binance CEO Changpeng “CZ“ Zhao has largely denied these claims, specifically refuting any suggestion that a deal depended on Trump pardoning him after his conviction for violating the Bank Secrecy Act.
In a 2023 agreement, Binance accepted a $4.3 billion fine, and Zhao pleaded guilty to breaching the Bank Secrecy Act due to lapses in the company’s Anti-Money Laundering protocols.
In February, CZ suggested centralized exchanges should automatically list tokens just as decentralized exchanges do. Per CZ, despite not running an exchange anymore, he stated that CEXs should adopt a more open approach to token listing.
