Strategy secured its first Bitcoin acquisition shortly after changing its name from “MicroStrategy“ last week, purchasing 7,633 Bitcoin.
A Monday, Feb. 10 Form 8-K filing confirms that Strategy acquired 7,633 Bitcoin between Feb. 3 and Feb. 9, 2025, at a price of $97,255 per BTC.
After officially adopting the name “Strategy” on Feb. 5, the company executed a new Bitcoin buy to emphasize its Bitcoin-based corporate treasury strategy.
With this latest purchase, Strategy increased its total Bitcoin holdings to 478,740 BTC, which it acquired at an average price of $65,033 per BTC since its first purchase in August 2020.
Strategy calculated its Bitcoin yield, which tracks the percentage shift in the ratio of its BTC holdings to assumed diluted shares, at 4.1% for the period of Jan. 1 to Feb. 9, 2025, according to the filing.
In its Feb. 5 report, Strategy reported a Bitcoin yield of 74.3% for 2024, significantly exceeding its expectations for 2025.
Due to a $670 million net loss in Q4 2024, the company revised its BTC yield target for 2025 to 15%.
Between Jan. 1 and Feb. 9, Strategy recorded a BTC gain of around $1.8 billion, reflecting nearly 18% of its newly established $10 billion goal for 2025.
For 2024, Strategy accumulated 140,538 BTC in gains, amounting to roughly $13.1 billion.
Following its latest acquisition, Strategy significantly boosted its Bitcoin holdings for the year.
By Feb. 9, 2025, Strategy’s Bitcoin accumulation for the year had grown to 32,340 BTC, making up approximately 7% of its total assets in Bitcoin.
As with its earlier Bitcoin purchases, Strategy financed this acquisition by issuing and selling shares under a convertible notes sales agreement.
Through its “21/21 plan,” the company aims to sell class A common stock to raise up to $21 billion in equity and another $21 billion in fixed-income securities over three years, intending to expand its Bitcoin reserves.
Michael Saylor founded Strategy in 1989, and the company now promotes itself as the “world’s first and largest Bitcoin Treasury Company.”
Strategy aligned its recent rebranding with increased advocacy among U.S. lawmakers for a strategic Bitcoin reserve.
Jan3 CEO Samson Mow believes that MicroStrategy’s rebrand suits its strategic focus on Bitcoin treasury management.
“There’s nothing micro about what MicroStrategy is doing, so the rebrand to Strategy is very fitting,” Mow said.
