Ethereum Name Service to build L2 protocol and a dedicated Layer 2

In a recent interview, Khori Whittaker, the executive director of Ethereum Name Service (ENS), shared insights into the organization’s strategic focus on exploring opportunities within the Ethereum Layer 2  ecosystem. 

During her talk, she hinted at the possibility of ENS launching its dedicated L2 solution and discussed the team’s emphasis on Optimism development.

Khori Whittaker is the Executive Director of the Ethereum Name Service (ENS), a public good and open-source blockchain-based naming protocol that belongs to the community. She is a corporate governance expert with 20 years of experience in executive roles. She is also a Director at the CFUrbanLeague

The Ethereum Name Service (ENS) is a decentralized, open, and expandable naming system built on the Ethereum blockchain. 

It serves as a blockchain equivalent to the traditional Domain Name System (DNS), translating machine-readable identifiers, such as Ethereum addresses, into human-readable names. 

This makes the crypto space more accessible and user-friendly by allowing individuals to use short, memorable links for transactions and interactions with decentralized applications (dApps) instead of long strings of numbers and letters. 

ENS aims to become the naming protocol of the decentralized internet, providing a hierarchical system without relying on human-readable text strings internally. It also supports ‘reverse resolution’, enabling metadata association with ENS names.

In their development talks, the director emphasized the team’s strong focus on Optimism, a Layer 2 solution. Additionally, they are looking into incorporating zero-knowledge proofs (zKP) for heightened security on public blockchains.

Despite challenges within ENS, including structural issues and a need for more awareness in the Ethereum community, the web3 name service continues to progress. It recently partnered with GoDaddy, a global Web2 name service, to introduce Web3 to Web2 users.

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