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New Google policy to permit ads for crypto trusts and financial products

Published

12 months ago

December 11, 2023

Starting in January, Google will start approving ads about crypto trusts from U.S. companies. This coincides with the anticipated approval of spot Bitcoin ETFs during the same month. The policy change by Google regarding crypto ads may not only permit ads for crypto trusts but also for financial products such as ETFs that facilitate trading shares in digital currency.

“As a reminder, we expect all advertisers to comply with the local laws for any area that their ads target. This policy will apply globally to all accounts that advertise these products,” Google added.

According to an update released by the company, Google plans to update its crypto ad policy on January 29, 2024, enabling ads from advertisers offering Cryptocurrency Coin Trusts targeting the United States. The timing of this policy change aligns with predictions that the U.S. government may approve a spot Bitcoin ETF as early as January 2024, potentially leading to increased demand for crypto ads.

Advertisers seeking to run ads for crypto trusts must obtain certification from Google, including obtaining the appropriate licenses and ensuring compliance with all local laws in their ads and landing pages. However, Google’s ad policy for crypto products prohibits the promotion of certain products and services, such as crypto gambling, ICOs, DeFi protocols, and trading signals.

The approval process for Bitcoin ETFs remains opaque, with limited information available about the status of the 13 pending applications. Reportedly, fund managers, including BlackRock, Grayscale, and Fidelity, met with the SEC to discuss the technical details of their Bitcoin ETF applications.

The crypto market is expressing hope for the approval of Bitcoin ETFs, as reflected in Bitcoin’s price rising nearly 74% in the past 90 days. Some analysts believe that if ETFs are approved, it could propel Bitcoin to a new all-time high in 2024.