The collaboration aims to make historical artifacts and collections from the British Museum more accessible and engaging to users worldwide through immersive experiences and digital collectibles.
The announcement, made on July 27, marked the British Museum’s first venture into the metaverse, showcasing a growing trend of major museums embracing blockchain and NFT (nonfungible token) technology to extend their reach and enrich visitors’ experiences.
Through this partnership, The Sandbox and LaCollection will develop a wide range of digital collectibles that reflect some of the most cherished artifacts and historical pieces housed in the British Museum since its establishment in 1753.
The British Museum’s vision of being a “museum of the world, for the world” aligns perfectly with The Sandbox’s mission to provide immersive experiences that bridge the gap between users and rich cultural heritage.
LaCollection, known for its work with leading museums globally, will play a crucial role in licensing and bringing the British Museum’s art and history into the digital space. Together, the three entities aim to create innovative experiences that will captivate and educate users about the world’s history in unprecedented ways.
While this marks the British Museum’s first official foray into the Web3 space, it follows a growing trend of museums embracing blockchain technology to engage audiences in novel ways.
Sebastien Borget, COO, and Co-Founder of The Sandbox expressed excitement about the opportunity to share the British Museum’s remarkable collections with a new and diverse audience.
He emphasized that the Sandbox players would have an excellent chance to explore and appreciate the incredible collections of human history, art, and culture housed in the British Museum, irrespective of their geographical location.
Earlier this year, the Centre Pompidou in France introduced a permanent exhibition featuring renowned collectibles like CryptoPunks and Autoglyphs.
Other museums worldwide, including the Kharkiv Art Museum in Ukraine and the Royal Museum of Fine Arts Antwerp in Belgium, have also explored tokenizing classic art pieces and launching NFT collections.