The German company, Mercedes-Benz Group AG, one of the leading automobile companies, plans to enter the metaverse. The company recently filed a trademark relating to the metaverse and NFT with the United States Patent and Trademark Office (USPTO). The trademark is in five and covers “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach.”
The trademark shows Mercedes also has plans to establish protection for any NFT collection, NFT marketplace, and vehicle parts it can release in the metaverse, now or in the future, and also to enable cryptocurrency trading.
In one of the models, Maybach, the trademark file stated plans for crypto collectibles that will feature virtual or physical animal furs, rugs, carpets, blankets, and mats.
The filing that covered its “S-Class” model described it might have audio and video recordings, music, image files, and other multimedia. The multimedia will include artworks, texts, and audio, with collectible items features that are authenticated by NFTs. The NFTs, or digital arts and collectibles, will be used in the virtual world, that is, the metaverse.
A subsidiary of the company, earlier this year released a blockchain-based data-sharing platform on the Polygon Blockchain. The subsidiary, Daimler South East Asia, allows users to exchange data with other businesses; the data includes insurance information or clinical trials.
Also, Mercedes’s Formula One Racing team, Mercedes-AMG Petronas, partnered with FTX crypto exchange. Following FTX’s chapter 11 bankruptcy filing, Mercedes cut off the sponsorship and removed the FTX logo from the car.
The partnership with FTX already yielded limited edition ticket stubs (free to claim) for car races and a line of NFT collectibles for the Miami Grand Prix, which was available on the FTX NFT marketplace. However, it was reported that the “NFTs hosted on FTX platform were affected by the firm’s collapse, showing blank images instead of the original art.”
Mercedes, before this new Trademark move, already took steps to integrate with the blockchain. It has experimented with implementing Blockchain technology to document contracts in its supply chain.
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