Fidelity Investments files for metaverse trademark

Fidelity investment has filed for a trademark to enter the metaverse and offer related services. The company that had a revenue of over $24 billion in 2021 wants to make a move into the world of virtual reality with a three trademark application.

According to the filing made on December 21, 2022, and with serial numbers 97727409, 97727473, and 97727439, the research and financial management firm want to engage in digital media with specifics on non-fungible tokens (NFTs), mutual fund and retirement investment services in the metaverse and other virtual worlds.

In addition, if granted, Fidelity Investments will offer educational services such as “conducting classes, workshops, seminars and conferences in the field of investments and in the field of marketing financial services in the metaverse and other virtual worlds.” 

Trading and exchange of digital assets like cryptocurrencies, and the use of online digital marketplaces like NFT marketplaces for buying and selling digital assets, is part of the request placed by Fidelity.

Fidelity, Bitcoin and Ether

In 2018, Fidelity launched a crypto custody and trading platform, Fidelity Digital Assets for organizations who want to access crypto-based services, after which in April 2022, it announced plans to offer various companies and their employees access to save part of their retirement funds in Bitcoin. 

The move has been heavily criticized, especially due to the recent collapse of crypto platforms.

In order to offer a more diverse digital asset platform, Fidelity added Ethereum by launching the Ethereum Index Fund in October after the release of the Wise Origin Bitcoin Index Fund for Bitcoin in 2020. Details show that the new index fund has raised to $5 million.

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