Second largest cryptocurrency by market capitalization, Ethereum will now be marketed like other blockchains in the industry.
The marketing of Ethereum will not be done by individuals rather a decentralized autonomous organisation – the Ethereum Marketing DAO.
Born in September, 2019 and launched one months later, the DAO is made up of like-minded individuals knowledgeable in marketing, communication, brand experts etc and they include ConsenSys advisor, Amanda Cassatt, Former ETH Foundation Advisor William Mougayar, etc
The Marketing DAO according to a medium post released by the organization was conceived to ensure the strengths, value propositions, and vision of Ethereum are well communicated and understood, despite its complexity.
As Ethereum is in an enviable position, it gets attacked by detractors, those spreading misinformation, it lacks an organized entity to respond to these misinformation thus a unified marketing organization is needed.
According to the Marketing DAO, Ethereum growth has been accomplished without a concerted effort to market the network by the Ethereum Foundation and now, it has grown to the point where there is a need to formalize and professionalize a set of marketing and communications activities to benefit its long-term position.
The best way to help advance and promote Ethereum was in the Ethereum way – through a DAO and in order to properly support the network and stakeholders, there is a need for a coordinated mechanism to empower funding and decision making in an efficient, fair and representative manner, Marketing DAO said.
The Marketing DAO said it will fork the Molock DAO as the DAO baseline and it will be used for implementation of its marketing activities.
Work has been ongoing for the past month through regular online and in-person meetings and planning sessions to lay the foundational elements for the DAO.
Its initial project including developing strong Ethereum positioning, getting to know its audience and establishing a strong ground presence.
Those currently working on the DAO include ConsenSys advisor and former CMO Amanda Cassatt, former Ethereum Foundation advisor and blockchain author William Mougayar, Darren Mills, MetaCartel DAO’s Alexandre Masmejean, EtherWorld Founder and Ethereum Cat Herder Pooja Ranjan, former Reuters Americas General Manager Saul Hudson, former ShapeShift CMO and current director at Wachsman Emily Coleman, Brendan Forster, Dave Craige, Ven Gist, James Ross Treacher, Manuel Gonzalez Alzuru, and Kris Jones — among over 50 others.
As at decentralized organization, Ethereum Marketing DAO calls on anyone to be a part of it either as a Funder, a Member and/a supporter.
