Strive and Asset Entities to form Bitcoin treasury firm

Strive and Asset Entities Inc. have partnered to create a Bitcoin treasury company. The new firm, operating under the Strive brand, will be publicly listed on Nasdaq.

They plan to offer investors access to Bitcoin through innovative, tax-efficient strategies that allow Bitcoin holders to exchange their assets for public stock without incurring taxes, thanks to Section 351 of the U.S. tax code.

Section 351 of the U.S. tax code allows individuals to transfer property to a corporation without paying taxes immediately. However, the individuals must receive stock in return and meet certain conditions. 

The rule also requires that the person (or group) giving the property must control at least 80% of the company right after the exchange. This helps encourage anyone to start or grow businesses by letting them delay paying taxes on gains from the property they contribute.

According to the announcement, before the planned deal and any new funding, Strive Enterprises will own about 94.2% of the public company, while the original Asset Entities shareholders will own about 5.8%. If a new fund is raised later, both company’s ownership will be reduced equally.

Strive Asset Management is a U.S.-based investment firm co-founded in 2022 by Vivek Ramaswamy. The entrepreneur who built his fortune in biotech and finance ran for the 2024 Republican presidential nomination, withdrew in January 2024, and endorsed Donald Trump. 

In November 2024, Trump appointed him to co-lead the Department of Government Efficiency (DOGE) with Elon Musk. Ramaswamy later left in January 2025 to focus on his 2026 Ohio gubernatorial campaign, launched in February 2025 with Trump’s endorsement.

Strive believes in maximizing long-term value for investors without the influence of social or political agendas. Since 2024, it has embraced Bitcoin as a core strategy, calling for corporate Bitcoin treasury adoption to maximize shareholder value. In addition to Bitcoin, Strive offers other products such as exchange-traded funds (ETFs) and direct indexing services.

As of January 2025, Strive manages over $2 billion in assets through various investment products and services. These include US-based ETFs, bonds, personalized wealth management with Bitcoin options, and a 401(k) plan.

Read also: New report shows institutional purchase of Bitcoin has significantly impacted crypto exchange supply.

Strive’s leadership includes CEO Matt Cole, who declared 2025 as the “Year of the Bitcoin Treasury Company.” This signals its commitment to adding Bitcoin into its investment strategies. Strive has attracted backing from notable investors such as Peter Thiel, JD Vance, and Bill Ackman.

Asset Entities is a media and tech company based in the United States. Its mission is to help investors grow and make money through social media. The company gained popularity through partnerships with influencers and content creators on TikTok and Discord.

Initially, Asset Entities focused on building popular online communities and providing social media marketing, branding, and influencer support services. The team then transformed these skills into a business model that teaches others how to expand and monetize their online presence.