Strategy now holds more than 500,000 Bitcoin, making it the first company to reach this milestone. The company recently bought 6,911 Bitcoin for $584 million between March 17 and March 23, 2025, paying an average of $84,529 per coin, resulting in an increase in its BTC holdings.
Strategy revealed this purchase in a filing with the U.S. Securities and Exchange Commission on March 24, 2025. With this latest buy, Strategy’s total Bitcoin stash has grown to 506,137 coins.
The company has spent about $33.7 billion building this massive holding, paying an average of $66,608 per bitcoin over time. Strategy’s bold investment marks a new chapter in corporate cryptocurrency ownership.
Strategy, formerly known as MicroStrategy, has built its reputation as a pioneering corporate Bitcoin holder through a bold and consistent strategy that began in 2020.
Under the leadership of co-founder and Executive Chairman Michael Saylor, the company shifted its focus from solely providing business intelligence software to embracing Bitcoin as its primary treasury reserve asset.
The journey started in August 2020 when Strategy made its first Bitcoin purchase, acquiring 21,454 BTC for $250 million. Saylor, a vocal advocate for Bitcoin, saw it as a hedge against inflation and a better store of value than cash, especially amid economic uncertainty during the COVID-19 pandemic.
From there, Strategy didn’t stop. The company adopted an aggressive acquisition approach, buying Bitcoin regularly, often during market dips, to build its holdings. It funded these purchases through a mix of cash reserves, stock sales, and innovative financial tools like convertible bonds—debt that investors can convert into company stock.
This strategy allowed Strategy to raise billions of dollars efficiently, channeling the funds directly into Bitcoin. Over the years, Strategy’s commitment to Bitcoin has paid off handsomely. Since 2020, its stock has soared, outperforming even top S&P 500 companies like Nvidia, with returns exceeding 825% by some measures.
Strategy’s reputation also grew through Saylor’s evangelism. Once skeptical of Bitcoin—he famously tweeted in 2013 that its days were numbered—Saylor became one of its loudest champions.
He has argued that Bitcoin is a superior long-term asset, comparing it to digital gold, and has hosted events like the “Bitcoin for Corporations” summit to encourage other businesses to follow suit.
