A marketing firm dedicated to Ethereum believes that this is the ideal time to present Wall Street with an optimistic story about Ethereum.
With assistance from the Ethereum Foundation, Etherealize works to increase institutional knowledge of blockchain technology.
According to Anthony Sassano of The DailyGwei, the establishment of a marketing company specializing in Ethereum and institutions is a great chance to present blockchain’s optimistic argument to Wall Street, especially in light of Donald Trump’s current position as US president.
Etherealize was founded on January 22 to improve institutional knowledge of blockchain technology and its native coin, Ether, with funding from Vitalik Buterin and the Ethereum Foundation.
With the Trump administration’s pro-crypto policies, Sassano wrote on X on January 23 that Etherealize’s launch is “perfect.”
He went on, “We now have a powerful Ethereum/ETH marketing arm for Wall St that’s supported by the heaviest hitters of our ecosystem.”
Even though ETH exchange-traded funds (ETFs) were launched in the US in July, the cryptocurrency has had difficulty rising over its late 2021 peak of $4,800.
Strong inflows into US spot Bitcoin ETFs and confidence regarding Trump’s pro-crypto rhetoric have propelled Bitcoin to new heights in 2024 and 2025, but Ethereum has faltered.
In response to the institutional education gap he discovered following the debut of the US spot ETF, Grant Hummer, co-founder of Etherealize and former managing director of Chromatic Capital, said the company is attempting to close it.
“Etherealize is here to fix not only that, but to bring all of Wall Street (and ultimately, the world) onto Ethereum rails.”
The company’s founders, James Fickel and Vivek Raman, presented a “product suite” for organizations interested in tokenizing tangible assets on Ethereum. This is consistent with the work of Guggenheim, Franklin Templeton, and BlackRock.
While stablecoins have already experienced instant success, Raman stated in a post on X on January 21 that tokenization will soon spread other markets such as treasury, mutual funds, equities, bonds, commodities, and real estate.
“Institutions are profit-maximizing organizations, and tokenizing assets for trade and commerce on public blockchains will lower costs and improve operational efficiency.”
In view of this, Larry Fink, the CEO of BlackRock, has voiced in public his desire for the US Securities and Exchange Commission to “rapidly approve” the tokenization of stocks and bonds.
According to Dune Analytics data from 21Shares, BlackRock’s tokenized money market fund on Ethereum constitutes the third-largest tokenized treasury asset with assets exceeding $394 million.
BlackRock does not solely rely on Ethereum, even though it oversees $11.5 trillion; it has widened its BlackRock USD Institutional Digital Liquidity Fund to include Aptos, Arbitrum, Avalanche, Optimism, and Polygon.
In order to see Ethereum’s decentralized finance ecosystem thrive, the Ethereum Foundation plans to invest $164 million, or 50,000 Ether.
Buterin stated in a statement three days before that the organization would change its structure to better support developers and increase community transparency.