Meta is reportedly developing an artificial intelligence-powered search engine to reduce its reliance on existing search products, including Google and Microsoft’s Bing.
Meta’s search engine will reportedly utilize AI technology to provide more accurate and personalized search results. The initiative aims to reduce Meta’s reliance on Google for search traffic and create a more seamless user experience across its platforms.
Meta has assigned a specialized engineering team to develop a comprehensive database for its upcoming search engine, a project underway for the past eight months. Integrated with Meta’s social media ecosystem, including Instagram, Facebook, and WhatsApp, the AI chatbot leverages Google and Bing search engines to respond to user questions.
Meta’s move into the search engine market could potentially disrupt Google’s decades-long reign. With its vast amount of data, the company’s AI-powered approach may offer a unique value proposition, enhancing search result relevance and user satisfaction.
Meta joins the ranks of major AI companies, including OpenAI, in developing a proprietary search engine, following OpenAI’s July unveiling of “SearchGPT” and their plans to integrate the feature into its chatbot chatGPT.
Similarly, according to a Bloomberg report dated Oct. 2, Apple is making moves to supplant certain Google search features with its own artificial intelligence technologies.
In a recent report, Meta announced its partnership with Reuters in a multi-year deal to incorporate AI-driven chat functions into its platforms, marking its return to news content after several years.
Meta’s recent move to incorporate news into its AI chatbot represents a significant departure from its prior strategy of minimizing news and political content.
The company’s recent history has been marked by controversy, prompting a reevaluation of its role in news dissemination. Key moves included scrapping its “News Tab” and reducing political news coverage post-2020.
The AI partnership suggests Meta may be reentering the news space, but with a more targeted approach. By integrating news into its AI chatbot, Meta can cater to users actively seeking news, rather than pushing content to all users through their feeds.
