TADA has teamed up with the TON Foundation to launch a new ride-hailing service called TADA mini, which will be available directly through Telegram. This service lets users book rides easily within the TADA Telegram Mini App, requiring no need for extra app downloads or sign-ups.
To celebrate, TADA mini will offer free rides to the first 4,000 users from September 14 to September 18, 2024. Additionally, users who transfer $TON or TON-USDT to their Tonkeeper wallet will receive 50% off their next ride from September 16 to September 22, 2024.
TADA, launched in Singapore in 2018, doesn’t charge drivers a commission. Instead, it uses a token-based system to ensure fairness and affordability. The service has since expanded to Vietnam, Thailand, and Cambodia.
Telegram has found a smart way to keep users engaged by allowing mini-apps to run directly within the chat. This enables developers to create simple web apps that users can access without leaving Telegram.
Initially, Telegram only offered basic bots with simple functions. As user demand for more features grew, Telegram enhanced its platform with the Bot API, enabling developers to create more complex apps. These mini-apps can now handle videos, integrate with other services, and offer interactive experiences.
Telegram’s integration with The Open Network (TON) has further improved these apps by adding security and scalability through blockchain technology. One of the standout features of mini-apps is their ease of use. Users don’t need to switch between different apps, which keeps them engaged with Telegram, resulting in longer usage times.
Mini-apps also come with built-in payment options, allowing users to pay with regular money or cryptocurrency. This offers developers new revenue streams through in-app purchases, subscriptions, and advertisements.
TON Foundation and The Open Network
The TON Foundation, which supports The Open Network (TON), is striving to integrate cryptocurrency into everyday life, simplifying the management of digital identities and assets.
In other news, TON launches The Open League Season 6 with $1.2M reward
This partnership marks a significant step in merging ride-hailing with Web3 technology, leveraging Telegram’s extensive user base to enhance service accessibility in Singapore.
Harvey Kim, who heads TON Foundation’s efforts in Korea, expressed his enthusiasm for the collaboration between TADA and TON. He emphasized that for Web3 technologies to gain widespread acceptance, collaboration with popular Web2 platforms is essential to introduce users to Web3’s benefits.
Kim views this partnership as a crucial move to expand the TON blockchain’s influence in Southeast Asia. He looks forward to experiencing his first ride with TADA next week, powered by TON’s blockchain technology.
