ENS has partnered with GoDaddy to transform DNS domain usage in the ENS ecosystem. As the world’s largest domain registrar, GoDaddy reveals it’s committed to bringing the power of Web3 to its vast customer base, and this partnership is a key step forward.
ENS stands for Ethereum Name Service, which is a decentralized naming system built on the Ethereum blockchain. Its main purpose is to map human-readable names to machine-readable identifiers such as cryptocurrency addresses, content hashes, and metadata.
ENS allows users to create a single domain name, like “Rick.eth,” that can be used to receive any kind of cryptocurrency and NFTs instead of having to share a long and unreadable string of keys for each crypto address.
It operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains. ENS also supports reverse resolution, making it possible to associate metadata such as canonical names or interface descriptions with domain names.
Founded in 1997 and headquartered in Tempe, Arizona, USA, GoDaddy provides web hosting, domain registration, and other related services to help individuals and businesses easily start, confidently grow, and successfully run their ventures online.
It offers a range of services, including website-building tools, online marketing, and e-commerce solutions. It also provides reliable and affordable WordPress hosting and WooCommerce hosting plans, one-click installs, and the latest version so that customers have the most recent updates.
GoDaddy has millions of customers worldwide and is the world’s largest services platform for entrepreneurs around the globe. The company has more than 6.8 thousand employees and is committed to empowering its worldwide community of 20+ million customers.
The integration implies that users can now effortlessly associate an Ethereum address with their domain names which will enable smooth communication and exchange of value with various web3 applications. GoDaddy noted that this process is user-friendly and does not involve additional costs or technical complexity.
Domains, once set up, can replace Ethereum addresses in various web3 apps like wallets, block explorers, and NFT marketplaces, offering users a more flexible experience. With ENS consistently enhancing internet infrastructure, for example, the approval of EP5.1 which introduced Gasless DNSSEC on January 29,
ENS has extended its influence into Web2, gaining support for payments in major wallets and applications. Platforms might adopt ENS for secure username trading within their marketplaces.
Financial services can leverage ENS payment infrastructure and provide clients with subdomains. Furthermore, ENS domains can host websites through the InterPlanetary File System (IPFS), offering a feature relevant to both Web2 and Web3.
