The upcoming launch of The Sandbox Map by Sandbox will empower creators and brands to shape the future of the metaverse, according to co-founder Sebastian Borget.
According to Borget, the future of the metaverse will be determined by individual creators and brands, not a centralized entity.
On Nov. 3, the Ethereum-based metaverse company announced on X (formerly Twitter) that The Sandbox Map had been made accessible to everyone, and unlike their previous update, “LAND” owners can publish their own experiences without needing to partake in an application process.
During the Hong Kong FinTech Week, Borget in a Nov. 2 interview with Cointelegraph mentioned that after the new launch of The Sandbox Map, users will be able to open their experience to the public and make it accessible, increasing the amount of experience and content that people can play and discover on the platform.
Borget reiterated Sandbox’s strategy, emphasizing that users will explore the potential of Web3 through their ability to create content, not just own assets.
Sandbox also stated that there will be an update to its Game Maker tool by the end of the year, to make it easier for creators to build and test experiences in the metaverse. The tool will include templates, new gameplay mechanics, and social features.
The firm will also “reignite” its $100 million Game Maker Fund in 2024 to support creators building experiences in the metaverse.
Borget believes the new tool and the relaunch of the Game Maker Fund will drive engagement in a variety of industries, including music, fashion, sports, entertainment, art, and culture.
According to Borget, Game Maker has made it easier for new creators to join the metaverse and build content. They can then monetize it by selling items on the platform’s marketplace.
In the meantime, Sandbox co-founder and CEO Arthur Madrid stated that the company has facilitated brand connections with fans through contests, such as reconstructing New York’s Times Square and The Walking Dead’s iconic architectures.
Madrid emphasized that integrating multiplayer capabilities into the metaverse can be challenging, especially on blockchains. However, he expressed confidence that The Sandbox will be able to scale its multiplayer features.
The Sandbox has over 400 partners, including Warner Music Group, Ubisoft, Gucci Vault, Snoop Dogg, and Adidas. However, Borget believes that the metaverse won’t gain widespread adoption until it provides memorable experiences.
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